Friday, September 21, 2012

LANE BRYANT: Marketing/Public Relations

Marketing Intern Specific Responsibilities: • Assists with the project management of all Marketing campaigns to include point of sale programs, product launches, communication vehicles for the stores, credit, loyalty, local and all in-store programs, direct mail, cause marketing, social media, public relations, national advertising, mobile marketing, voicemail broadcast, and data capture programs that drive overall company results. • Ensures accuracy of all information including validity and ROI prior to the opening of a job. • Manages and communicates all subsequent changes and updates throughout the project life with correct partners. • Responsible for the creative brief development and kick-off. • Manages on-time check in of projects from open date through delivery to production to final results reporting. • Provides timely monthly recaps of major initiatives within the company – (POS test campaigns, when applicable, Contest recaps, RealWomen$’s, Friends and Family, etc.). • Regularly interacts with Design Team, Merchants, Store Operations, Brand Presentation, and Marketing partners. • Drafts marketing directions/communication for field organization for all Marketing programs. • Opens and updates all marketing jobs in Adtrax to include budget numbers. • Responsible for ensuring the strategic execution of a variety of programs by partnering with Marketing Manager. Job Qualifications: • Junior, Senior or Masters Student pursuing a Degree in Marketing or Public Relations. • Experience with all MS Office products including: PowerPoint, Word and Excel • Preliminary knowledge of Marketing • Excellent written and verbal communication skills • Ability to work with minimal supervision • Ability to multitask and juggle multiple projects • Ability to utilize multiple resources for research Apply online at http://www.lanebryant.com/ Additional Details: Looking to hire immediately.Ideal candidate could work approximately 20/week (between the hours of 8:30 and 5:30pm) and full-time during school breaks. The rate of pay is $12/hour.

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