SBC: ADVERTISING

*Job ID:	7782
*Job Title:	Summer Intern
Job Reference Num  :
Organization Name:	SBC Advertising
Linked Contact:	Bridget Stapleton
No of Openings:
Work Schedule:
Hours per Week:	20
Wage/Salary  :	Unpaid
Compensation Type:
Employment Start Date:	5/19/2014
Employment End Date:
Job Duration:
Travel Percentage:
*Job Description:	Kick start your career as an SBC Adtern! WHAT IS IT SBC’s Adtern Program is the best way to get a foot in the door of Columbus’ tightknit, exclusive advertising world. Get ready for an intensive 12-week learning experience designed to expose you to the real-world life of advertising. WHAT TO EXPECT We aren’t stuffy professionals – we’re passionate people with personalities. We don’t clock in and out – we get in early and stay late because we love what we do and who we work with. We don’t just color in the lines – we want ambitious people who think outside the box and take pride in their work. Check everything you’ve learned at the door and embrace open thinking, fast pace, close collaboration, agile problem solving and some fun. HOW IT WORKS In the program, you will learn through a variety of activities based on the area of expertise. Based on your skills, we will match you with a discipline that corresponds with an SBC professional. This person will serve as your mentor throughout the program. During the 12 weeks, all adterns will be divided into two teams. These teams will be responsible for identifying, researching and developing a solution for the advertising problem assigned.
*Qualifications:	You must be a college junior or senior majoring in advertising, journalism, marketing, communications, public relations, interactive media, or other relevant field. You need to be able to commit 20 hours a week, and must receive course credit from your college or university program in order to be eligible as this is an unpaid internship.
*How to Apply:	Please submit a resume along with the completed challenge that you best feel displays your skills and abilities. Please clearly indicate in your application which department you will be applying to, the options are Public Relations, Account Service, Marketing and New Business, Creative, and B2B. PR To be considered for this internship with the public relations department, please submit the following: Two writing samples Show Us Your Social Savviness: For this project, pick a brand, any brand, that you think does social media "right." This brand should be active in at least two channels (e.g. Facebook, Twitter, Pinterest, Instagram or a blog). Show Your Social Savvy. How would you create a social media PR plan for this brand? Where do you see the opportunities for promotions and PR via social media for 2014? Lastly, what’s missing? Where do you see improvement? We want to hear your thoughts! ACCOUNT SERVICE RFP (Request for Proposal): Our client Restaurant ABC (a casual sit down restaurant) is launching a new batch of healthy smoothies and would like SBC to develop a marketing campaign to promote them! Design a marketing campaign that includes multiple consumer touch points. Consider traditional and nontraditional marketing strategies, and new trends in the market place. Develop a unique campaign that will allow Restaurant ABC to get in front of the consumer in an exciting way, while providing the brand with strong ROI (Return on Investment). Please provide the following in a PowerPoint presentation or PDF: Background & Competitive Research – What is the competition up to? Scan the market for similar brands or products and provide their marketing activity. Campaign Strategy & Goal(s) - What is your Big Idea? Supporting Tactics - How will you execute this campaign? Timeline & Estimated Campaign Costs – What is the timeline for your campaign strategy and tactics? How much will this campaign cost? CREATIVE Please submit a portfolio or link to a portfolio of your work. MARKETING/NEW BUSINESS In 1,000 words or less summarize a local retailer explaining why they would be an excellent brand to add to the SBC Advertising portfolio. B2B Review the website of a local B2B company, familiarizing yourself with the company and its industry. Please provide the following in a PowerPoint presentation or a PDF: Company Background – Who are they? What do they do? Etc. Competitive Research – Scan the market for similar companies or brands. Who and what is the company up against? What is the competition up to? Audience Analysis – Who should be the company’s primary target audience for their marketing efforts? What is your recommendation for the best way to reach them?
Additional Information:
Online Application Address:	http://tbe.taleo.net/NA4/ats/careers/requisition.jsp?org=SBCADVERTISING&cws=1&rid=125