MRKT

SportsOhio Marketing Internships

Opportunities for paid internships at SportsOhio provide multi-faceted and practical experience in the areas described below. If you have interest in an internship at SportsOhio, contact Rebecca Miller, Marketing & Advertising Director, 614-791-3003, 6314 Cosgray Road, Dublin, OH 43016. email: marketing@sportsohio.org
Our website is www.sportsohio.org.

SPORTS MARKETING: Working with associations, teams and schools is only one phase of sports marketing. Learn to use all modes of marketing, from radio, TV, emails, the internet and promotional items to billboards and brochures.

EVENT PROMOTION & MASCOT APPEARANCES: Charity events, tournaments, grand openings, special events – all of them need to be promoted to be successful. Learn to determine the objective and execute the promotional plan through all media and outlets. Promote to current customers and cross-sell within the organization to maximize success and remain cost-effective while introducing the products and brand to new customers. Community outreach events & mascot appearances create and reinforce relationships with companies & consumers.

BRANDING, CO-BRANDING & SPONSORSHIPS: Attaining and retaining consumer recognition is a constant challenge. Myriad opportunities to brand and distribute the brand message must be developed and consistently re-visited to achieve a “front of the mind” position with the consumer. Partnering with credible organizations can extend and enhance the brand as well as increase recognition. All participants must “win” in any co-branding campaign.

SALES: From prospecting to closing, including research, appointments and sales calls – all facets of the sales process are crucial. Customer Relationship Management and renewal accounts are equally important as prospecting for additional sales.

PUBLIC RELATIONS/COMMUNICATIONS: The development of positive relationships with the customer, the press and in the community is critical to the success of the organization. In addition, a plan must be in place to deal with emergencies. Both internal and consumer communications are key success factors.

JOURNALISM: Advertising in publications is essential to distribute our program information and reinforce branding.

WEB SITE DEVELOPMENT: Learn how a functional web site supports and enhances the brand while delivering a consistent message. The consumer drives the technology that drives the marketing.

CREATIVE: Design and create graphics to promote the sports outlets, programs and events. Consistency, accuracy and tracking mechanisms are all essential to successful creative material.

RESEARCH & DATABASE MANAGEMENT: Target the appropriate consumer, gather the database, research the competition and update the database for each profit center.

SportsOhio is accepting applications for our internship program. Attached please find a description of the internship. Interested parties should send a cover letter and resume to:
Rebecca Miller
Director of Marketing
marketing@sportsohio.org
www.sportsohio.org
614-791-3003